Some news is simply too exciting to share just once and this is definitely one of those moments. 🖤 It’s a milestone we’re incredibly proud of, and one that absolutely deserves its own special place on our blog.
We couldn’t be prouder to share this special achievement! 🖤 At the prestigious ELLE BEAUTY AWARDS 2026, our ALL-IN-ONE mascara BOUJEE BLACK was crowned BEST MASCARA OF THE YEAR 2026, AS VOTED BY THE AUDIENCE.
Yes, you read that right. Our BOUJEE BLACK is the best mascara of 2026! 🥹
We are immensely proud of this achievement, and it has brought tremendous joy to the entire team. It means even more to us because this time, the winner was not decided by us, the experts or the ELLE editorial board; it was decided by you.
And that’s what makes this award so incredibly special to us. You know beauty, you use these products every day, and many of you have been part of our journey since the very beginning. Knowing that you were the ones who chose BOUJEE BLACK makes this recognition all the more meaningful and means more to us than we could ever put into words. 🖤
AN AWARD THAT MEANS EVEN MORE TO US
Every award is a special recognition, but the title of best mascara as voted by the audience holds a unique significance for us.
When we created BOUJEE BLACK, we wanted to develop a mascara that you would love to reach for every day. A mascara that would define lashes, add volume, and emphasize them with an intense black color. One that wouldn't end up forgotten at the bottom of a makeup bag, but would become an indispensable part of every woman's makeup routine.
And just a few months after finding its place on our – and your – beauty shelves, came a recognition we could only have dreamed of when we first launched it.
You chose it as the best, and that means everything to us. 🖤 Thank you from the bottom of our hearts!
